Appreal Group - marketing territories

Mythologization of territories, objects, events, routes We travel a lot and we know that the stories of local residents about their native land are more interesting than the descriptions in the guidebooks. Together with the residents, we create legends in digital formats: movies, books, quests, music, photos, rusunki, video games. "This is my land" - urban legends, myths, parables, travel notes and everyday stories collected under the slogan: "This could only happen here." The place of action in the plots plays a key role. "This is My Land" uses big data to identify the most significant places, events and routes to create works of art in order to increase the value of living and visiting territories. Based on the legends of the series, new sights and artifacts have been created: souvenirs, merch, works by artisans, designers.